Vast majority of global families and advisers do 'not keep track' of digital footprint

Mark Battersby
clock • 6 min read

Very few respondents take a formal approach to reputation management with nearly 90% not keeping track of their digital footprint, Stonehage Fleming has revealed today (13 November) in its survey ‘Four Pillars of Capital: Managing risk in an age of upheaval'. The challenge of managing reputational risk has increased over the past decade especially with the public launches of AI-enabled text, audio and image generation services producing "deepfakes", the international multi-family office group said.  However, the survey revealed that 43% of respondents have no formal process for managi...

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