Dragon's Den star and David Attenborough exploited by investment scam-ads

Mark Battersby
clock • 2 min read

Dragon's Den star, Peter Jones tops the NatWest Celebrity Scam Super League, which features the highest value cases in which a celebrity image has been used to lure consumers into making a bogus investment. Over £285k was lost after a customer responded to a promotional article featuring an interview with Peter Jones which looked like a genuine newspaper interview.   Sir David Attenborough features at number two on the list. A customer lost £275k after seeing an advertisement on Twitter. The advert featured an image of Attenborough alongside text falsely claiming he makes £125k per mo...

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