To celebrate St Patrick's Day, Dubai-based citizenship and international financial services company - Huriya Private - has come up with a novel way to promote itself with a series of fun St Patrick's Day viral videos.

As highlighted here on the company's LinkedIn profile, Huriya has been promoting itself with the aid of a very effective St Patrick look-a-like, pointing to the virtues of holding a second passport in Ireland.

John Hanafin, CEO of Huriya Private said: "We want to mark St Patrick's Day and we are pleased that this campaign has had a fantastic reaction. Anything that brings attention the potential importance of a second passport has to be worthwhile. We had some fun doing this.

"But it is, of course, is serious industry that we work in. Not utilising this type of opportunity for a second passport can have serious impact on people's financial well-being so we are happy to promote this message whenever we can."