IQ-EQ has named former HSBC director Matthew Abbott to the newly created role of global head of sales operations. 

A proven sales operations leader, he has over 20 years' industry experience spanning investor and asset servicing and wealth management. 

Prior to joining IQ-EQ, Abbott was director and global head of sales & client enablement for HSBC Securities Services, where he was tasked with delivering executive management support and sales optimisation initiatives. 

He has also held director-level positions with RBC Wealth Management International and RBC Investor & Treasury Services.   

In his new role, he will be responsible for the efficiency and effectiveness of all sales and retention efforts globally within IQ-EQ, ensuring sales productivity. He will deliver sales methodology disciplines as well as providing standardised content, speed to market, and centralisation.   

Abbott will be based in the London office and report to Emma Crabtree, group chief commercial officer. 

Crabtree said: "Matthew will fulfil a critical role as we focus on expanding our commercial leadership team. He has the experience and analytical mindset we need to promote IQ-EQ's commercial excellence as the Group benefits from an exciting period of global growth. 

"Together, we will build on IQ-EQ's client service delivery and our proactive business intelligence capabilities."