Call for regulatory curb on 'celebrity' social media influencers providing financial advice

Mark Battersby
clock • 1 min read

The need for much greater regulation of financial advice provided by ‘celebrity' social media influencers was highlighted in a new survey of individual investors across the United Arab Emirates (UAE) by Friends Provident International (FPI).  One of the key features of the financial advice landscape in the UAE is that social media influencers play an important role, FPI said on 23 January. No fewer than 24% of individual investors say that they would be ‘extremely confident' in taking financial advice from a social media influencer. An additional 27% say that they would be ‘somewhat c...

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