The Federation of European Independent Financial Advisers (FEIFA) has agreed a formal affiliation with Ireland headquartered platform provider Omnium. 

The relationship with the trade association will be led by Omnium Investment Platform chief executive Christopher Ovenden who has more than two decades of experience including international experience in Luxembourg, London, Sydney and Dublin working with Morgan Stanley, JP Morgan Chase, Commonwealth Bank of Australia and Merrill Lynch..

Most recently he spent nine years working for Pershing and BNY Mellon in Ireland, heading business development and relationship management for Irish based wealth managers and stockbrokers, developing the local support model and expanding the strategic client base.

Omnium said in a statement on 7 September that its "adviser-focused" platform works with advisers across the EU in partnership with both international and leading local service providers.such as Salesforce, Shard Capital, Pershing (a BNY Mellon Company) and Adobe Sign.

The aim is to "help financial advisers streamline processes, increase efficiency and, in short, allow them more time to concentrate on what they do best - advise their clients. 

"We provide white labelled solutions for European advisors, a fund platform with over 9,000 funds and access to trading in 40 global markets. Whatever an adviser's investment requirements, there's a good chance we've got it covered."  

Paul Stanfield, FEIFA CEO, said: "We feel this is a very good and complimentary addition to our existing affiliations. Platforms are increasingly being used by advisers across Europe - and greater, high quality product choice tends to lead to better outcomes for clients."

FEIFA member companies are English-speaking advisory businesses, active across Europe and now advising on cumulative assets in excess of €10bn.