Lombard Odier said on 18 August it will open an office in Verbier by the end of the year, located at Route de Verbier Station 63, "in order to strengthen its presence in a priority region for the Swiss market". 

Under the operational responsibility of Stéphane Pedraja, Capital Partner in charge of French-speaking Switzerland within the Private Client unit, the new office will bring bankers and their clients even closer together, the longstanding Swiss private banking group said. 

Verbier was "a dynamic centre of activity where many of our current and future clients have a permanent place of residence or a holiday home. Well-situated, this local representative office will ensure that our bankers remain in close proximity to their clients and will offer access to Lombard Odier's global expertise in wealth and asset management".

Gérard Felley, partner, chairman of the Swiss Domestic Market said: "For many of our existing or prospective clients, mobility is now a standard of living. A favoured destination in Switzerland, Verbier has become as much a place of residence as a leisure destination, hosting major sporting events and cultural activities. Establishing a presence in the Valais resort was therefore an obvious choice. 

"We are convinced of the significant development potential of this future office, and that it will bring us closer to our clients and increase our visibility."

Stéphane Pedraja, Capital Partner responsible for the Lausanne, Vevey and Fribourg offices said: "This new local representative office, which aspires to be a driver of growth, will be able to draw on the success of our offices in French-speaking Switzerland and our headquarters in Geneva. It will offer a local service to our existing and prospective clients, whilst allowing them to benefit from our Group's global and international expertise."