Singapore-headquartered Singlife with Aviva is launching a multi-year brand campaign to bring to life its purpose, to enable customers to achieve "a better way to financial freedom". It revealed its new brand on 1 January 2022 with an on-ground, on-air and online campaign working with SPH Radio. In a statement today (1 March), the financial services company said it is establishing itself as a Singapore-headquartered, tech-empowered company, helping consumers gain control of their financial wellbeing at every stage of their lives. Singlife's Group head of strategic marketing and ...
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