Gen Z thirsty for alternative investments as they turn to fine wine

clock • 4 min read
Gen Z thirsty for alternative investments as they turn to fine wine

New research from global fine wine merchant Bordeaux Index reveals that young UK investors are turning to fine wine as a way to grow significant wealth, as part of their post-pandemic investment strategy. Almost three in four (73%) of those under 25 who invest in the liquid asset say they spend up to £20,000 per year on fine wine. A significant minority (7%) say they spend between £50,000-£500,000, demonstrating a clear trend for a higher proportion of wealthier investors to have wine port...

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