Gen Z thirsty for alternative investments as they turn to fine wine

Mark Battersby
clock • 4 min read

New research from global fine wine merchant Bordeaux Index reveals that young UK investors are turning to fine wine as a way to grow significant wealth, as part of their post-pandemic investment strategy. Almost three in four (73%) of those under 25 who invest in the liquid asset say they spend up to £20,000 per year on fine wine. A significant minority (7%) say they spend between £50,000-£500,000, demonstrating a clear trend for a higher proportion of wealthier investors to have wine portfolios. The poll of 2,000 UK investors revealed that almost half (46%) of those questioned have a...

To continue reading this article...

Join International Investment

Join International Investment today

Unlock members-only benefits:

  • Unlimited access to real-time news, industry insights, video features and market intelligence
  • Stay ahead of the curve with spotlights on international financial centres, regional trends international advice and global industry leaders
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Hear the latest cross jurisdictional developments in wealth planning, tax, regulation, investing, retirement and protection
  • Members-only access to the Editor’s weekly news roundup newsletter
  • Members-only access to analysis via our exclusive industry polls
  • Be the first to hear about our events and awards programmes

Join now


Already a International Investment member?