Like many industries, the world of financial services (FS) has evolved significantly over recent years, says William Finnegan, managing director, financial services marketing at Seismic. Several trends have converged to introduce new levels of competition and complexity for FS organisations to deal with - as well as opportunities for those brave enough to adapt. For example, an ageing population and rising levels of wealth are driving substantial growth in the number and size of inheritances. In the UK alone, an estimated £5.5 trillion of wealth will pass between the generations -...
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