Phoenix unveils plans for Standard Life brand

Tom Ellis
clock • 1 min read
Phoenix unveils plans for Standard Life brand

Phoenix has revealed plans for the Standard Life brand it bought from Abrdn earlier this year in an acceleration of the strategic partnership the firms originally entered to after the £3.3bn deal Phoenix made for Standard Life Assurance in 2018. As part of the plans for the brand, Phoenix's bulk annuity purchase and equity release businesses will rebrand to Standard Life, while a range of retail lifetime mortgage products will also fall under the Standard Life Home Finance brand. Phoeni...

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