The Little Red Book on Branding

clock • 5 min read
The Little Red Book on Branding

I found myself in the US in the dying days of the last era, the one pre Covid, says Mark Martyrossian of Aubrey Capital Management. As is the way with conversations that take place contemporaneously with a memorable event, one that I had with a couple of investors in Dallas in late February 2020 has stuck in my mind. They had heard it said that brand development was a more difficult process in Asia than it is in the developed markets. And that this was particularly the case in China. I ...

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