The Little Red Book on Branding

clock • 5 min read
The Little Red Book on Branding

I found myself in the US in the dying days of the last era, the one pre Covid, says Mark Martyrossian of Aubrey Capital Management. As is the way with conversations that take place contemporaneously with a memorable event, one that I had with a couple of investors in Dallas in late February 2020 has stuck in my mind. They had heard it said that brand development was a more difficult process in Asia than it is in the developed markets. And that this was particularly the case in China. I ...

To continue reading this article...

Join International Investment

Join International Investment today

Unlock members-only benefits:

  • Unlimited access to real-time news, industry insights, video features and market intelligence
  • Stay ahead of the curve with spotlights on international financial centres, regional trends international advice and global industry leaders
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Hear the latest cross jurisdictional developments in wealth planning, tax, regulation, investing, retirement and protection
  • Members-only access to the Editor’s weekly news roundup newsletter
  • Members-only access to analysis via our exclusive industry polls
  • Be the first to hear about our events and awards programmes

Join now

 

Already a International Investment member?

Login