Why should advisers care about NFTs?

clock • 3 min read

Like many in the financial services and fintech industry, I can see why NFTs, or non-fungible tokens, sound like a bizarre and potentially illegitimate investment proposition, says Nigel Green (pictured), deVere Group CEO and founder. Despite - or perhaps because of - the massive hype generated by the likes of Elon Musk, Mark Cuban, Paris Hilton, plus a growing number of major household name investors, artists and musicians, global sports franchises and fashion brands, I understand many advisers are reluctant to even think about this hot new investing trend. And some haven't even heard o...

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