UK Ad watchdog's crypto crackdown as 20% admit to 'blind' investment

clock • 2 min read

The UK's advertising watchdog has revealed it is planning a crackdown on cryptocurrency investment ads. The news comes at the same time as new research points that around 12% of UK population over 18 have bought cryto assets with a staggering 20% admitting that they did not know what they were buying when they bought it. The Advertising Standards Authority (ASA) has said that ensuring marketing campaigns for unregulated digital currencies such as Bitcoin and Ethereum make the coins' risky nature clear to retail investors is a "key priority". The ASA told the UK's Evening Standard i...

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Gary Robinson

Commercial Director, Head of Video at International Investment.