Merian funds to be renamed under Jupiter banner

Jupiter is renaming Merian-branded products in line with the company's existing fund range, it was announced today.

The move follows Jupiter's acquisition of Merian Global Investors in 2020, and the renaming of the Merian funds is one of the final milestones in the creation of a single unified business operating solely under the Jupiter brand, according to the company.

With immediate effect, Merian branded products will lose the Merian badge, instead taking on the Jupiter name and branding. For example, the Merian UK Alpha fund, managed by Richard Buxton, will become the Jupiter UK Alpha Fund.

The Jupiter brand has a long heritage. While the essence of the brand hasn't changed, we believe that this new visual identity builds on this established heritage while also reflecting the active, innovative, international asset management firm we are today."

While the majority of funds will make the switch to the Jupiter prefix, the Merian Systematic Equity fund range, headed by Ian Heslop and Amadeo Alentorn, will now be renamed to "Jupiter Merian", meaning, for example, the Merian North American Equity Fund will become the Jupiter Merian North American Equity Fund.

A full list of updated product names can be found below.

Broader refresh
As part a broader brand project, the company has also launched a new website with a refreshed visual identity. Jupiter's logo has been updated, and all fund collateral, including advertising, has also undergone a refresh. Going forward, all information and materials concerning the combined fund range can be found on the Jupiter website, at www.jupiteram.com.

Phil Wagstaff, Jupiter's global head of distribution, commented: "We are delighted to have completed this project, making it clear that we are now one business with one brand, moving forward as one."

"The Jupiter brand has a long heritage. While the essence of the brand hasn't changed, we believe that this new visual identity builds on this established heritage while also reflecting the active, innovative, international asset management firm we are today."

*There will be no change to the names of the Merian Asian Equity Income, Merian European Equity (ex UK), Merian European Equity, Merian UK Equity Income, Merian Global Dynamic Bond and Merian Global Strategic Bond funds at the present time.

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