Pandemic is accelerating asset managers' use of social media: research

The covid-19 pandemic has been a catalyst for social media activity across the European asset management industry in 2020 and the focus on this form of marketing is set to intensify, according to the latest issue of The Cerulli Edge—Global Edition. "The importance of a strong online presence has been underlined by the covid-19 lockdown measures," saidFabrizio Zumbo, associate director of European asset and wealth management research at Cerulli. Around 12% of the asset managers Cerulli surveyed in Europe last year did not have a dedicated digital and social media marketing team, but th...