DeVere Group's Europe division has announced that the children's charity Rainbow Trust will be its charitable partner for 2020.
The Europe division of the global financial giant will work directly with the national UK charity that currently supports more than 2,500 families with a seriously ill child.
James Green (pictured), divisional manager of deVere Europe, commented: "As a father myself, I cannot imagine the distress, heartbreak and turmoil families experience when a child becomes seriously ill, meaning time becomes more treasured than ever before.
"The consequences of the situation can ripple throughout the family. And this is where the incredible, life-enhancing work of Rainbow Trust comes in."
Rainbow Trust helps by pairing each family with a specialist Family Support Worker who helps give them time. They give time for a parent to have a desperately needed break, they make time for the brothers and sisters to help them feel less frightened and isolated and they give time to parents to do the things they used to love, before family life was turned upside down. Every hour of Rainbow Trust's support helps families to cope.
Green continued: "deVere is committed to making a positive impact, using our time, energy and resources, to communities in which we work. This is why we've chosen to partner with Rainbow Trust, which in turn supports families during the most challenging times of their lives.
"We'll actively integrate the work and ethos of this proactive, life-affirming charity into the heart of our company culture and look forward to raising considerable funds to help enable them to carry out their invaluable work."
Oonagh Goodman, director of fundraising and marketing at Rainbow Trust, noted: "We are incredibly grateful that deVere Europe has selected Rainbow Trust to benefit from all their fundraising activities.
"Corporate partners are vital in helping us fund our expert Family Support Workers who give families the gift of time when they are trying to come to cope with their child's devasting diagnosis. It's going to be a great partnership and we are excited to kick-start the partnership, meet deVere staff and support them in their fundraising activities."
The charity receives no central government funding and is totally reliant on the generosity of the public to help give families with a seriously ill child time to cope.