AB makes Germany push with two senior appointments

Ridhima Sharma
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AB makes Germany push with two senior appointments

AllianceBernstein (AB) has named Alexander Hoffmann as head of its Global Financial Intermediaries (GFI) Business and Markus Rottler has joined the company as director, Sales in DACH.

Hoffmann joined AB in 2014 as director in the DACH region, based in Munich, most recently building and expanding the strategic relationships of AB with major financial institutions in Germany, Austria and Eastern Europe. He has over 25 years industry experience and, in a previous position, he was Head of Banks and Financial Institutions, Switzerland at Pioneer Investments (now part of Amundi).

In his new position, Hoffmann will be responsible for setting and implementing AB's strategy for these key global relationships and he will work closely with our local management and sales teams around the world. Hoffmann began transitioning to this role in 2019 and, following the new hire of Markus Rottler, can now commit fully to this role.

Rottler will focus on the Wholesale market. He has 15 years of experience, most recently at Macquarie Investment Management where he oversaw Wholesale Distribution in Germany. He will be responsible for expanding and maintaining key relationships with financial institutions in the DACH region.