Investec Asset Management has unveiled its new name and branding, Ninety One, which will be rolled out following completion of the firm's demerger from Investec Group.
The demerger process is on track to take place in the first quarter of 2020, subject to Investec plc and Investec ltd shareholder approvals.
The new identity reflects the heritage of the firm as it drops its famous zebra. Investec Asset Management began as a start-up asset manager in South Africa in 1991. Today it manages over £118.9bn for institutional and advisor clients from all over the world, including some of the largest and most sophisticated asset owners.
The new name, Ninety One, recognises the firm's history while the brand proposition reflects the forward-looking, resilient and agile nature of the business.
Commenting on the new name, Hendrik du Toit, joint CEO of Investec and founder of Investec Asset Management, said: "Back in 1991 when we started in South Africa, change was coming. Along with its challenges came the chance to invest in a better future.
Being part of that change made us who we are. It taught us to be bold, resilient and agile"
"Being part of that change made us who we are. It taught us to be bold, resilient and agile; to believe that active investing can be a force for good. Our journey taught us to see the world differently, to recognise and react to change and uncertainty. Today, that's what sets us apart. Now we're changing our name, but not who we are."
This article was first published by Investment Europe, a sister title to International Investment.