Bank of Butterfield gets new branding

Pedro Gonçalves
clock • 2 min read

Butterfield Bank has changed its brand identity by  updating the mythical sea dragon design that appears on its documents for a more "contemporary wyvern device and modernized wordmark." The bank said the mythical sea dragon, a wyvern, represents protection and valour and has been part of the Butterfield's corporate identity for more than 60 years. It has its origins in heraldry. A wyvern sits atop the coat of arms of the Butterfield family who established the Bank in Bermuda in 1858. It said the bank's new corporate colours — deep blue and warm grey — are symbolic of sea and land, an...

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