Bank of Butterfield gets new branding

Pedro Gonçalves
clock • 2 min read

Butterfield Bank has changed its brand identity by  updating the mythical sea dragon design that appears on its documents for a more "contemporary wyvern device and modernized wordmark." The bank said the mythical sea dragon, a wyvern, represents protection and valour and has been part of the Butterfield's corporate identity for more than 60 years. It has its origins in heraldry. A wyvern sits atop the coat of arms of the Butterfield family who established the Bank in Bermuda in 1858. It said the bank's new corporate colours — deep blue and warm grey — are symbolic of sea and land, an...

To continue reading this article...

Join International Investment

Join International Investment today

Unlock members-only benefits:

  • Unlimited access to real-time news, industry insights, video features and market intelligence
  • Stay ahead of the curve with spotlights on international financial centres, regional trends international advice and global industry leaders
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Hear the latest cross jurisdictional developments in wealth planning, tax, regulation, investing, retirement and protection
  • Members-only access to the Editor’s weekly news roundup newsletter
  • Members-only access to analysis via our exclusive industry polls
  • Be the first to hear about our events and awards programmes

Join now

 

Already a International Investment member?

Login