Credit Suisse is gearing up to "significantly expand" the business targeting these strategic clients who are mostly billionaires, according to a Bloomberg report which cited an internal memo.
In the first move by the bank's new international wealth-management chief, Philipp Wehle, the bank will employ more strategic client partners primarily responsible for the richest customers.
Switzerland's second-largest bank will also place its hybrid digital offering for primarily affluent to HNW clients into a new unit called Private Banking International led by Raffael Gasser.
CEO Tidjane Thiamis attempting to prevent defections following the exit of Wehle's predecessor, Iqbal Khan, for UBS.
He is set to give more face time to top private bankers in Brazil, the Middle East, and emerging Europe to discuss compensation and career prospects, according to the report.
A scandal erupted over Khan's departure after it was reported that Credit Suisse had its former employee followed to make sure he did not try to encourage others to defect. The bank's own probe led to the ouster of chief operating officer Pierre-Olivier Bouee, a key ally of the CEO, though it did not find wrongdoing on Thiam's part.