Self Bank Banca Privada, the renewed version of Self Bank following its ownership swap in February, continues forming the team for its new private banking business in Spain.
The revamped private bank has appointed Nuria Lainez as a wealth director raising to three the number of wealth directors added to the private banking business in the past two months. Miriam González and María Dolores Andrés joined recently as well from CaixaBank Banca Privada and Santander Private Banking, respectively.
Lainez arrives to Self Bank Banca Privada from the private banking division of BBVA, where she worked for two decades. She started her career working as an investments financial adviser at former Credit Agricole (now Indosuez WM).
Self Bank Banca Privada announced earlier this month its enhanced business model, reflected partly in the addition of the words banca privada (private banking) to its rebranded name. The addition is aimed at emphasising the firm's focus on private banking.
The bank, which recently said it aims at becoming "the best private bank in Spain", has reshaped and expanded the services offered in its online platform. In addition to the transactional platform of investment funds and pension plans it already had, the bank has added financial advisory and discretionary portfolio management services, all following an open architecture approach. These three areas have also been divided and renamed into three different categories: the funds platform is now named You, the financial advisory section You and US, and the discretionary portfolio management service We.
As part of its services expansion, the bank will also be offering tax advice on business funding or real estate investments.
Former Self Bank has been undergoing a progressive transformation process since it was acquired by private equity firm Warburg Pincus and Spanish banking veteran Javier Marín Romano in February 2019.