Geoff Cook, the former CEO of Jersey Finance, will be joining Apex Jerse's board as non-executive director, it has been announced.
Cook said: "This financial services firm has continually improved and evolved its service suite to cover three key pillars: fund solutions, financial solutions and corporate solutions. I enjoy working with companies that challenge market convention and that play such an important role in the functioning of financial markets. I am thrilled to be joining the Board."
Norma O'Sullivan, managing director of Apex Jersey, said: "Geoff has accumulated a wealth of experience over his career that will enhance our relationships with intermediaries and help us better serve clients. His expertise will provide us with further market insights across private clients, family office, funds, and corporate services and employer and executive services."
O'Sullivan added: "Geoff has a deep understanding of the markets in which we operate and is perfectly positioned to help us raise local brand awareness. We are delighted to welcome Geoff onto the Apex Jersey board."
Apex Group, established in Bermuda in 2003, is a financial services provider with 40 offices worldwide.