Cube Wealth, an Indian fintech start-up for financial planning and wealth management, is entering the global markets as it sets up asset management companies in Hong Kong, Switzerland and the United Kingdom.
The company, based in Mumbai, hopes to capitalise on the appeal of the 5% retail investment penetration in the stock markets in India, which is significantly lower than the 55% of European and US alternatives to attract clients from Europe and Asia.
The Mumbai-based startup, which started last year, helps the users plan their finances and works on a subscription model, where a user pays an investment adviser, from whom Cube collects a commission in the range of 0.5 % to 1 %.
The company works by allowing the customer access to a SEBI - and Reserve Bank of India - registered investment advisor. Cube Wealth currently manages over $2bn across the asset class in India alone.