15% of Norwegian retail buyers select funds based on sustainability - VFF

Jonathan Boyd
clock • 2 min read

Data published by the Norwegian Fund and Asset Management Association (VFF) suggest that 15% of Norwegians using funds to save are selecting funds based on sustainability, although factors such as risk, costs and historic returns continut to weigh more on choices made. The finding is based on a survey of local investors, published by the Association. The survey has uncovered gender and age based differences too. Interest in sustainability is higher among women than men; some 19% of women surveyed answers 'yes' when asked if they had selected a fund based on its sustainability, versus ...

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Jonathan Boyd
Author spotlight

Jonathan Boyd

Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope.