Cube Wealth plans rapid India expansion

clock
Cube Wealth plans rapid India expansion

Cube Wealth has announced ambitious plans to expand its operations across India, providing "wealth coaches" in cities across the country before launching internationally with services tailored to NRIs.

Cube, a Mumbai-based wealth manager that started in the country in 2018, says it has as its corporate mission "to make its customers richer without needing to worry about the confusing world of investing." The company says it will be adding new "hand-picked options" for creating wealth for professionals across India's fast-rising middle classes. 

In addition to Mumbai, the firm has opened offices in three cities in India (Bengaluru, Chennai, and Hyderabad) since the start of 2019, with a doubling of emplyees since April this year.

Satyen Kothari, Cube's founder, said: "We believe every hard-working professional has the right to aim for total financial freedom. And yet, these honest folks often get terrible investing advice, are sold poor investment products, or simply lack the time or knowledge to invest well for themselves.

We have simplified the experience to the point where you can be extremely lazy in managing your finances. In fact, we encourage laziness - don’t mess with your portfolio too often!"

"With Cube, we have handled literally everything. We have brought the best money advisors in India - maybe even the world - into our service. For example, our mutual fund advisor WealthFirst, has a track record of beating the average mutual fund by 50% for the last 19 years. We have simplified the experience to the point where you can be extremely lazy in managing your finances. In fact, we encourage laziness - don't mess with your portfolio too often!"

Kothari went on to say, "Our team has hand-selected every option in Cube to ensure quality and performance. We put our personal money in before we offer it to our customers and have negotiated deals to provide access to the best possible investment managers that, until now, only the ultra-rich had access to. The starting investment amount can be as low as 15000 rupees or as high as a few crores, making it accessible to all - professionals, creatives, entrepreneurs, doctors and homemakers alike, because everyone deserves integrity and quality in the messy world of investing."

Subscribe to International Investment's free, twice-daily, newsletter

Author spotlight

Christopher Copper-Ind

Christopher Copper-Ind is editor-in-chief of International Investment. Before this, he was editorial director of The Business Year, from 2014 to 2017.