Quilter has announced the rebrand of Intrinsic to Quilter Financial Planning, following the renaming of Intrinsic's parent company to Quilter plc.
Quilter plc separated from Old Mutual plc in June 2018 and listed on the London and Johannesburg Stock Exchanges. The rebrand also replaces the Caerus network brand.
Quilter Financial Planning is one of the UK's largest distributors of advice, with over 3,900 advisers. It includes Quilter's rapidly growing high net worth business, Quilter Private Client Advisers, and the recently acquired businesses of Charles Derby and Lighthouse, which will rebrand in due course.
The Quilter brand will allow the network advisers to enhance their relationship with their clients by demonstrating the backing of a strong FTSE250 listed business"
Quilter today also announced the launch of its Quilter Financial Planning website.
Andy Thompson, CEO of Quilter financial planning, said: "Since 2006 Intrinsic has rapidly evolved to become the mature business it is today. This year alone we have acquired Charles Derby and Lighthouse, which greatly expands our ability to deliver quality face to face advice.
"As our business is evolving our brand is as well, and the power of a strong and trusted brand should not be underestimated. The Quilter brand will allow the network advisers to enhance their relationship with their clients by demonstrating the backing of a strong FTSE250 listed business, while still maintaining their individual brands."
Michelle Andrews, chief marketing officer, Quilter, added: "Quilter has a deliberate focus on trusted face to face advice. It's at the heart of our brand and our business, so the transition of our advice network to the Quilter brand is more than a name change; it's a demonstration of our commitment to advice and advisers.
"We are focused on making advice more valued and more accessible. We've recently launched Adviser Delta; designed to demonstrate the value of advice. And the purpose of programmes such as Quilter's financial adviser school is designed to make advice more accessible".