Former Julius Baer banker launches Azura for HNWI private banking

Azura, an independent private wealth advisory and investment firm, launched today in Monaco with a promise to distrupt "an industry which is failing to meet the needs of an elite, global class of investor." From its base in Monaco, Azura is targeting the higher eschelons of the market, and says it seeks to disrupt the established global private banking and ultra high net worth (UHNW) advisory market. Azura has been founded by a partnership led by Ali Jamal, a 37-year-old former Kuwaiti army officer, was most recently head of key client emerging markets at Julius Baer. The firm, whi...