Rockefeller Capital Management, a relatively new wealth management firm serving ultra-high-net-worth clients, has announced it is strengthening its San Francisco presence by hiring a former $1bn UBS team as its first Bay area advisers.
Bruce Tenenbaum has joined the Rockefeller Global Family Office as a managing director marking Rockefeller's expansion into the Bay Area and Pacific Northwest to serve UHNWIs.
"The Tenenbaum Group is our inaugural team in San Francisco and exemplifies the type of high-quality, experienced advisers we will continue to add," said Christopher Randazzo, president of Rockefeller Private Wealth Management.
The Tenenbaum Group is our inaugural team in San Francisco and exemplifies the type of high-quality, experienced advisers we will continue to add"
"Bruce and his team bring extensive wealth and investment planning knowledge that can be augmented by the comprehensive family office expertise at Rockefeller, including tax, lending, portfolio construction and trust and estate services," he added.
Their group focuses on wealth planning and investment management services for some of the wealthiest individuals and families in the Pacific Northwest, including entrepreneurs and executives in technology, venture capital, private equity and real estate.
"Bruce has more than 25 years of experience in private wealth management, helping clients preserve and grow substantial wealth with customized solutions and planning," said Anthony Grosso, managing director and Head of the San Francisco Office. "His background in advising entrepreneurs and investors will be of significant value to the firm as we continue to build our business in the Bay Area."
The arrival of The Tenenbaum Group comes five months after Rockefeller announced it hired Anthony Grosso, a former Merrill Lynch executive, to set up and manage its San Francisco office.
Rockefeller Capital Management launched in March 2018, emerging from Rockefeller & Co., the family office set up by oil magnate John D. Rockefeller. The firm has recruited other wirehouse advisers, including two former Merrill Lynch teams in Atlanta.
Rockefeller's expansion in San Francisco is the latest development in the firm's strategic growth. The company continues to add wealth adviser teams as well as senior executives across its Global Family Office, Strategic Advisory and Asset Management businesses to enhance its capabilities and grow geographically.