Lyxor ETF has appointed Marcello Chelli as European head of Distribution and Retail.
In his newly created role, Chelli will be responsible for promoting and expanding the use of ETFs among distributors and wealth professionals across Europe, against the backdrop of growing appetite for ETFs from European individual investors.
As European head of distribution and retail, Chelli will also be responsible for the creation of new vehicles to facilitate the distribution of ETFs to retail investors, across disciplines within Lyxor and Societe Generale. He will also be in charge of harmonising Lyxor's best commercial and marketing practices on retail markets across Europe.
With over two decades' experience in capital markets, initially in Bank of America and Borsa Italiana, Chelli takes on his new role after 13 years responsible for Lyxor ETF in Italy.
Lyxor is set to significantly increase its presence in the European ETF space through its expansion in Germany following the planned acquisition of Commerzbank's Comstage ETF range, the company said in a statement.
Matthieu Mouly, chief client officer at Lyxor ETF, said: "We know retail investors will be one of the key forces behind the continued growth of the ETF market in Europe in the coming years. It is important that we adapt in order to fully capture that trend by being able to present them with innovative solutions taking into account changing saving needs, the rise of online distribution as well as a more demanding regulatory framework.
With 13 years in charge of Lyxor ETF sales in Italy, Marcello has a deep understanding of what drives distributors and individual retail investors and I believe he'll be instrumental in helping us achieving this goal."