Edmond de Rothschild unveils real estate strategy
Edmond de Rothschild group and its subsidiary, OROX Asset Management, focus on new real estate trends in continental Europe, which address the technological, demographic and environmental challenges within this sector with the launch of new innovative real estate strategy.
Smart Estate fund, launched by Edmond de Rothschild Private Equity, meets strong demand from its private clients. The investment team combines traditional research and expertise with a proprietary tool to source deals.
This algorithm designed to analyse systematically complex market conditions and evolutions, was developed exclusively for Smart Estate by the Swiss-based FinTech AAAccell, a spin-off from the University of Zurich. The derived analysis, based on more than 8,000 economic, urban, social and financial variables, are then merged into dynamic algorithms. The use of artificial intelligence, combined with traditional research and the long-established expertise of the investment team, offers an enhanced ability to select the right sector at the right moment of the real estate cycle in the largest European cities.
About twenty local real estate partners have been selected to execute the strategy locally on the various European markets. They all benefit from a competitive edge and a recognized know-how. This "top down-bottom up" approach enables to precisely target superior asset selections within ultra-competitive markets that focus on new real estate trends, innovation and local market knowledge.
Smart Estate signed its first deal on 28 March 2019. It is an office building, located in Levallois-Perret, a neighboring municipality of Paris. This vacant and obsolete building of 2,500 square meters has been identified by Valream, one Smart's local partners. The long-lasting and responsible investment strategy involves the repositioning of this asset through a major restructuring to respond to new trends in the work environment including flexibility of use, efficiency, energy performance, smart building connection and comfortable outdoor spaces. This building is set to become a company headquarters and will therefore fulfill the strategic requirements for a first class tenant.
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