La Financière de l'Echiquier (LFDE) has appointed Anne-Laure Gelot as head of Marketing & Communication. She will retain responsibility for marketing and customer service and will join the executive committee.
Gelot is now in charge of implementing strategies to bolster the brand in France as well as establish it across Europe in a bid to develop the company, now wholly owned by the Primonial Group.
As part of her new responsibilities she will be focusing on accelerating digital strategy and strengthening LFDE's reputation and distribution. Regarding the latter, she will use Primonial's network of wealth advisers in France. More widely across Europe, a Madrid office was opened last January, while there have been appointments of country managers for Germany, Benelux and Italy as well as reinforcements to the Switzerland team. As things stand, business is divided 80%/20% between France and broader Europe respectively. LFDE's objective is to significantly increase the European share.
Gelot will also be developing the range of funds by strengthening the thematic range. The Echiquier Artificial Intelligence strategy launched last June. The Echiquier Agenor Euro Mid Cap fund was launched recently and more funds are planned, in particular an international range. Finally, she plans to develop the manager's SRI expertise, including the launch of training courses for clients. The first sessions are planned for this spring.
Christophe Mianné, chief executive officer of LFDE said : "I am delighted that Anne-Laure has taken on this challenge. We are facing challenges that are strategic in scale for the firm as we embark on a new chapter in our history. The key challenges are to make the most of our enriched range, roll out a digital strategy and accelerate the growth of La Financière de l'Echiquier in France and Europe".
Gelot joined LFDE in 2016 and became head of Marketing and Customer Service in May 2018. She has 20 years' expertise in asset management. Having started out at Paribas in 1995 and after spending ten years as a buy-side analyst at Banque du Louvre and Exane, Gelot switched to marketing and product development at Axa IM. In 2008, she moved into private equity at Groupama Private Equity, where she headed the Investor Relations and Marketing team.