The Federation of European Independent Financial Advisers (FEIFA) has announced a new partnership with Moneyrebel, a company with an IT platform that is entirely focused on helping advisory companies to work in a more customer-centric way.
The relationship with FEIFA members will be headed up by Moneyrebel's chief operating officer, Jaka Kladnik.
"Our platform allows advisors to work with their clients in a personal and tailored manner", Kladnik explained. "The platform itself enables advisory companies to implement a recurring revenue stream and is also ready for millennials - we have iOS and Android apps for end users, where they can create and manage their portfolio using PSD2 modules and even connect their crypto accounts.
An adviser can have a 360-degree overview, and can establish an entirely remote communication with a user"
"An adviser can have a 360 degree overview, and can establish an entirely remote communication with a user, that is personalised, instant and gives the feeling that services provided are really in step with time".
"Changing business models can be a painful but necessary process," FEIFA CEO, Paul Stanfield, added. "We know that to do this often needs new tools that enable advisory firms to reposition themselves in the eyes of a client.
"Moneyrebel aims to assist advisory companies with this shift, not least as it is customer-centric, and also because the issues faced by advisory companies fuel its innovation and software development. Moneyrebel has the ability to be a valuable partner for our member firms, which can help them look at technology as an advantage, not a threat."
"We see things from a different perspective, from a different angle without any burden from past rules or mental processes," Kladnik further explained. "We have a clear vision: to help independent financial advisors achieve more with the same number of people.
"New technology in the future could flood IFAs with clients because they will increasingly need someone who can help them navigate through their financial needs - and I think that companies like ours are going to play a major role in helping advisory firms achieve this."
FEIFA member companies are English-speaking advisory businesses, active across Europe and advising on cumulative assets in excess of €5bn. The Federation is a non-profit trade association and has partnerships with a wide range of companies, including all of the relevant international life companies, major asset managers, and the key international pension and trust companies.