Bank of America drops 'Merrill Lynch' name in rebranding effort

Pedro Gonçalves
clock • 2 min read

Bank of America Corp is dropping the 105-year-old "Merrill Lynch" name from its investment-bank brand, while keeping the name Merrill for wealth management. The North Carolina-based said that it will no longer use the Merrill Lynch name for its investment banking and trading divisions. Instead, these businesses will form a unit called BofA Securities. The bank also said that its investment and wealth management offerings will become "Merrill" products, though the wealth management team's...

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