S.E.A. Asset Management, a boutique fund manager in Singapore, launched a new logo as part of its rebranding after the business has grown to more than $100m in AUM.
A new EUR hedged retail tranche of the S.E.A. Asian High Yield Bond fund will be launched on August 7th and will target the Swiss and German market.
S.E.A.’s rebranding represents its successful and ongoing transition to a company well beyond its wealth management heritage as the company has its 10 year anniversary this year.
“S.E.A. Asset Management is growing its assets under management and becoming more a boutique fund manager respected for its expertise in Asian short duration high yield bonds as well as Asian small and midcaps” said Alexander Zeeh, CEO of S.E.A. AM. “We have added to headcount in Singapore with a new hire in business development and we have engaged a capital introduction firm in Germany which is one of our target markets for our funds.”
According to Zeeh, “Better functionalities and enhanced features on S.E.A.’s website will help our new and existing investors to easily access all information on the Ucits SICAV funds.”