Italy's Intesa Sanpaolo and Compania Nationala Posta Romana have commenced negotiations to offer banking and financial services in Romania's postal offices.
Italy’s Intesa Sanpaolo and Compania Nationala Posta Romana have commenced negotiations to offer banking and financial services in Romania’s postal offices.
Intesa Sanpaolo Group and Compania Nationala Posta Romana will start negotiations for the execution of a mutual agreement to sell banking and financial services in the postal offices under the Posta Romana brand through Intesa Sanpaolo’s banking subsidiary in Romania.
The project comes as a result of a selection process, run by Compania Nationala Posta Romana, in line with the new commercial strategy approved by the company management, with the main goal of diversifying the range of services.
With a network of over 5,600 branches, Posta Romana has the largest territorial coverage on the postal services market, comparable to the coverage of the major players on the banking market.
“We are well prepared to deal with this new challenge thanks to a clear strategy based on solid pillars such as sustainable profitability, business capability and know-how”, said Ignacio Jaquotot, head of the International Subsidiary Banks Division of Intesa Sanpaolo.
Intesa Sanpaolo Group is already present in Romania through a fully operating universal bank, with a full range of immediately available products and an experienced management with an excellent track record in cross-border projects, and commits within this partnership to set up, jointly with Posta Romana, the main directions of the project.
“With the launch of a financial services portfolio under its own brand, Posta Romana will become, in the following years, a major player in the Romanian banking services landscape. We aim for this partnership to allow easy access to financial and banking services for all the Romanian citizens, in the line of the social role of the company and to generate long term sound income sources.
The completion of the current offering of Posta Romana with financial-banking products is part of the medium and long term strategy assumed by its shareholders. The process was successfully validated by other European national postal administrations and Posta Romana will not be an exception.
We expect Posta Romana Financial Services to impact significantly the banking market, in the perspective of the economic and social development of Romania” – Alexandru Petrescu, Executive Director of Compania Nationala Posta Romana.
By diversifying its business, Posta Romana aims both at broadening its customer base as well as at fostering financial inclusion by reaching more remote geographical areas alongside a partner with history on the European financial and banking market
The history of Posta Romana and its brand awareness level are strong points in supporting a successful project in the financial services field, to be made available to the millions of customers to be served by Posta Romana alongside a top-ranking partner in the banking field.