• Home
  • News
    • People moves
    • Africa
    • Asia
    • Australia
    • Canada
    • Caribbean
    • Domicile
    • Europe
    • Latin America
    • North America
    • Middle East
    • US
    • US
    • UK
  • Products
    • Funds
    • Pensions
    • Platforms
    • Insurance
    • Investments
    • Private Banking
    • Citizenship
    • Taxation
  • Fintech
  • Regulation
  • ESG
  • Expats
  • In Depth
  • Special Reports
  • Directory
  • Video
  • Advertise with us
  • Directory
  • Events
  • European Fund Selector
  • Newsletters
  • Follow us
    • Twitter
    • LinkedIn
    • Newsletters
  • Advertise with us
  • Directory
  • Events
    • Upcoming events
      View all events
  • European Fund Selector
International Investment
International Investment

Sponsored by

Sharing Alpha
  • Home
  • News
  • Products
  • Fintech
  • Regulation
  • ESG
  • Expats
  • In Depth
  • Special Reports
  • Video

Rebranding of a rebrand: Deutsche changes global fund offering ahead of IPO

Rebranding of a rebrand: Deutsche changes global fund offering ahead of IPO
  • Mona Dohle
  • 05 December 2017
  • Tweet  
  • Facebook  
  • LinkedIn  
  • Send to  

The institutional and wholesale asset management wing of Deutsche Bank, Deutsche Asset Management, will merge into its main retail offering, DWS in Q1 2018, ahead of Deutsche Asset Management’s planned stock market listing in March 2018.

The new structure reverses and earlier name change in 2012, which aimed to reduce the influence of the DWS brand on the asset management division, with DWS being focussed on the German retail market and the name of Deutsche being pushed for the asset management division covering the wholesale and institutional market.

Related articles

  • Deutsche confirms DWS IPO in March
  • Deutsche Bank confirms DWS IPO in March
  • HSBC hires ex-DWS chief Moreau to run $500bn funds arm
  • Sal Oppenheim to dissapear following Deutsche Bank's gradual absorption

Nicolas Moreau, current head of Deutsche AM commented on the changes: “Our new global brand DWS draws on our roots in the German market, going back over 60 years, and a name that is distinct in our industry globally. It stands for stability, a strong track record and for values we have continuously lived up to: excellence, entrepreneurship, sustainability and integrity. Values that will remain central to our future success.”

As part of the rebrand, Deutsche AM will operate within the German legal structure of a GmbH & Co. Kommanditgesellschaft auf Aktien (KGaA), a form of limited partnership which restricts the influence of minority shareholders.

The KGaA structure is an unusual legal framework for German firms which was historically more common among family businesses and private banks, as it allows for personal liability of their owners. The framework distinguishes between general partners of the firm (Komplementäre) which are personally liable, and limited partners (Kommanditaktionären), which will raise the initial capital for the group.

Following a court ruling in the late 1990’s, the definition of general partners has been expanded to encompass limited liability companies (GmbH), thereby reducing the liability of natural persons in the framework. As a result, the number of KGaA’s has been growing gradually over the years.

Other examples of listed DAX firms under a KGaA structure are chemical and consumer goods firm Henkel, chemical firm Merck and pharma firm Fresenius. Banks which hold the structure are Metzler,  Hauck & Aufhäuser and Sal. Oppenheim.

For Deutsche Bank, the framework could be beneficial ahead of it’s planned IPO of the asset management division in March 2018, the group aims to raise €2bn by listing a quarter of the business.

As a result of the new legal structure, Deutsche Bank could hold less than three quarter of the shares and still retain a controlling influence.” This structure will enable operational autonomy for Deutsche AM to support its growth ambitions while giving Deutsche Bank continued oversight to meet its regulatory requirements” the group said.

The rebranding also comes with a number of personnel changes. The designated managing directors are Nicolas Moreau, the current head of Deutsche AM will become CEO and chairman of the Managing Directors and  Claire Peel who takes on the role of CFO while Jon Eilbeck becomes COO. Nikolaus von Tippelskirch takes on the role of Chief Control Officer and Stefan Kreuzkamp continues in his role as CIO and co head of the Investment Group alongside Pierre Cherki. Bob Kendall has been appointed as co-head, Global Coverage Group alongsideThorsten. Half of the management team, including the CEO, will be based in Frankfurt.

Deutsche Asset Management currently has €711bn in assets under mangement.

  • Tweet  
  • Facebook  
  • LinkedIn  
  • Send to  
  • Topics
  • Germany
  • deutsche bank
  • Initial public offering (IPO)
  • Rebranding
Back to Top

Most read

FCA issues warning on cyrptocurrencies as Bitcoin volatility continues
FCA issues warning on cyrptocurrencies as Bitcoin volatility continues
SharingAlpha's 2020 top rated funds by category revealed
SharingAlpha's 2020 top rated funds by category revealed
DeVere launches equity fund with Columbia Threadneedle Investments
DeVere launches equity fund with Columbia Threadneedle Investments
Guardian WM is reborn as Skybound WM
Guardian WM is reborn as Skybound WM
HNWIs in SE Asia cite lack of financial knowledge as greatest concern: report
HNWIs in SE Asia cite lack of financial knowledge as greatest concern: report
  • Contact Us
  • Marketing solutions
  • About Incisive Media
  • Terms and conditions
  • Policies
  • Careers
  • Twitter
  • LinkedIn
  • Newsletters

© Incisive Business Media (IP) Limited, Published by Incisive Business Media Limited, New London House, 172 Drury Lane, London WC2B 5QR, registered in England and Wales with company registration numbers 09177174 & 09178013

Digital publisher of the year
Digital publisher of the year 2010, 2013, 2016 & 2017
Loading