T. Rowe Price has announced Naoyuki Honda will become country head for Japan as from early May.
Honda will be the firm’s official representative in Japan and lead its overall Japanese business and distribution strategy, working closely with senior colleagues in Tokyo and across the company.
Honda will report to Scott Keller, head of Global Investment Services, Asia Pacific.
He will be responsible for the overall management of T. Rowe Price’s office in Tokyo, ensuring optimal coordination of the Japanese business across all functions locally and with other T. Rowe Price offices.
Honda will also liaise with Japanese governmental and regulatory authorities as well as industry associations.
Honda joins from Mitsubishi UFJ Morgan Stanley PB Securities, where he has spent a decade, most recently as managing director, chief product officer, and head of Marketing and Product Development.
Formerly, he held senior management and sales roles at Merrill Lynch Investment Managers Japan, Merrill Lynch Japan, and at Goldman Sachs in the US and in Japan.
Honda started his career at Sanyo Securities Co., Japan, in 1983.
Established in 1937, T.Rowe Price had $763.1bn (€670.7bn) in assets under management as of 31 December 2015.