BBVA has created the global position of head of Data to promote the strategic use of data in all the areas and businesses of the group. David Puente will take on the new role, reporting directly to the Spanish bank CEO Carlos Torres Vila.
The head of Data will be responsible for defining and implementing BBVA’s global data strategy.
In addition, Puente will be in charge of strengthening the data governance model; building the needed capabilities with the different business areas that develop products and solutions based on data; installing and spreading a data culture across the group and accelerating the firm’s transformation into a data-driven organization.
Puente has a bachelor’s degree in Business Administration from CUNEF and earned an MBA from Columbia Business School. Before joining BBVA in 2004, he held managerial positions at McKinsey and Jazztel. At BBVA he has been the director of development in Retail Banking Spain, the head of New Business Models, and most recently the head of Business Development Spain.
Peio Belausteguigoitia, currently head of the northern region at BBVA Spain, will replace Puente as head of Business Development in Spain.
The new head of Data role aims to help BBVA to build insights for its customers and clients so the firm can deliver a more personalized service.
“Ensuring the security, protection and proper use of data while building trust is essential for success in the new competitive environment,” BBVA said.
Torres Vila added: “Maximizing the potential of data is essential to create opportunities for our clients and customers and this new organization will allow us to accelerate our plans.”