Invesco has announced it is to move to a unified global brand. The brands of its subsidiaries, PowerShares, Perpetual and Trimark, will be removed throughout the year progressively.
The investment philosophies or processes of these businesses will not be affected.
Marty Flanagan, President and CEO, said: “Invesco is a well-recognised brand in many of the markets in which we operate. Moving to a unified brand globally strengthens our ability to market our comprehensive range of capabilities more effectively and contributes to a consistent client experience across multiple markets.”
He explained that the move will preserve the time tested and distinctive investment perspectives, processes and approaches of our many investment teams across the globe.
“In the case of PowerShares, we will build on its reputation as an innovative pioneer in factor and smart beta. In the case of Perpetual, we will focus on preserving its reputation for a distinctive investment management philosophy and approach which has helped clients achieve their investment objectives for many years.”
Andrew Schlossberg, senior managing director and head of EMEA for Invesco, commented: “Although we are moving away from the Perpetual name, we are very focused on preserving the strong heritage associated with the brand. Today’s confirmation does not signal any change to the Henley investment philosophy, process or team autonomy. The investment team in Henley will continue to manage money on behalf of clients and make decisions in the same way it has been doing for years.”
Invesco’s global head of ETFs Dan Draper said the acquisition of Source last August and the planned acquisition of Guggenheim Investments’ ETF business has demonstrated serious commitment from Invesco to expanding its ETFs range.
“As we focus to providing meaningful solutions to help clients achieve their investment objectives, we will transition PowerShares to the Invesco brand, which encompasses our full range of active, passive and alternative capabilities. What we won’t move away from is our legacy as one of the pioneers in factors and smart beta, where we have demonstrated leadership and remain committed to further strengthening our position by providing innovative capabilities that meet client needs,” Draper said.
Commenting on the move to a single brand, Rob Mikalachki, CIO of Trimark, added: “When our clients choose to invest with us, they’re choosing us because they believe in our investment discipline. We’re proud of the Trimark history, and we’ll honour that history by adhering to our time-tested approach to investing under the Invesco name.”