G2AM launched in London

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Generation Asset Management (G2AM), a joint venture between Geneva-based Generation Group and Canada's Arrow Capital Management, has launched in London.

Generation Asset Management (G2AM), a joint venture between Geneva-based Generation Group and Canada’s Arrow Capital Management, has launched in London.

Managing partners Manuel Carrelet and Sixten Eriksson will focus on growth strategies and emerging markets using a multi-manager approach.

G2AM’s products will aim to beat cash “whilst minimising risk”. However, the partners also note that they do not promise to beat cash all the time. “Inevitably there will be periods where positive returns will be difficult to generate, we will not pretend otherwise.”

“There has not been enough transparency in the fund management industry, on costs, on performance or investment processes. G2AM will offer full transparency to clients and full accountability.

Eriksson joins G2AM following 14 years at Credit Suisse. Carrelet comes from a wealth management background over the past decade, having previously spent 15 years as managing director, head of Debt Syndication with ING Barings and Paribas.

The new firm will be headquartered in Guernsey, with operations in London and Geneva.