NPG Wealth Management has rebranded, alongside its life assurance company Private Estate Life, to form a new ceos-border offering entitled OneLife.
Luxembourg-based NPG Wealth Management (NPG) and Private Estate Life (PEL) said in a statement today, that the two firms would take on the single shared name of OneLife, with immediate effect.
The new brand is part of a bid to simplify the group’s structure and to increase its presence in the European marketplace, as it aims to develop its cross-border financial planning services.
OneLife said that under its new brand it intends to add more “innovative solutions” and to “overturn conventional attitudes” to life assurance and to focus on its wealth management and inheritance planning offering.
The firm has also updated its website, as a result of the rebrand.
“With OneLife we want to offer a unique experience to our clients and partners while increasing our presence and commitment to the European market from our base in Luxembourg,” said Marc Stevens, chief executive and managing director at the firm.
With more than €6bn in assets under management, OneLife is owned by J.C. Flowers & Co. OneLife operates via a network of selected partners, including private banks, family offices and independent financial advisors, as well as its own international advisers.