Now Health International Group, a leading international private medical insurance (IPMI) provider, has today announced the launch of a new mid-tier, completely digital product that is designed to cater for a new generation of expatriates and HNW local nationals.
The company has launched its new SimpleCare plans in response to the growing number of digitally-savvy younger executives moving abroad for work, who still demand the protection of international health insurance but at a more affordable price point to the traditional corporate executive expat. Now Health International also believes the plans will appeal to the growing base of HNW local nationals in the emerging markets in which it operates.
To cater to this new generation of expats SimpleCare has been developed to be a completely digital proposition, with members only able to access their plan documents and make claims via a paper-free, seamless online customer experience.
The product will be launched in key markets first, including Europe, Africa, Hong Kong and Singapore, and rolled out to other markets in Asia and the Middle East in the coming months.
Martin Garcia, executive chairman, commented: “SimpleCare is designed to meet the needs of a new generation of expat – the growing numbers of younger people moving abroad, most of which end up on local employment contracts. We set out to create an international health insurance solution which caters to these cost conscious, digitally literate expats while still providing them with access to world class medical facilities and the high standard of service that Now Health International is known for”.
Zahir Sharif, managing director for Now Health International added: “The clue is the name; SimpleCare is meant to be simple to understand and use – offering the vital health protection that our customers desire, with easy to use digital tools, access to the best quality private medical providers, and all with an affordable price tag.
“We understand that many expats and companies looking for executive health plans want more comprehensive, worldwide coverage, and our benefit rich WorldCare plans will continue to cater for those needs. However, we are confident our innovative new product will enable us to reach out to the growing base of younger expats globally, as we continue to consolidate our position as the leading IPMI provider worldwide”.