Schroders' chatbot launch heralds digital research assistant

clock • 1 min read

Schroders has announced the launch of a pilot version of SchrodersGO, a digital research assistant for advisors and distribution partners.

SchrodersGO is an online chatbot operating through Facebook Messenger, which aims to allow the asset manager to “better engage” its clients, the company said in a statement announcing the launch.

SchrodersGO is a bespoke chatbot that enables users to conduct comparative searches as well as give real-time market information from any location around the world. It enables clients to access this information directly from any electronic device with internet connection without having to download an app.

Graham Kellen, chief digital officer at Schroders, said: “SchrodersGo was a direct outcome from an internal innovation event and showcases how an employee-led idea developed from whiteboard sketches to client launch in the space of just 18 months. It’s also a great example of how as a global business, our propositions are increasingly delivered through close co-operation between international locations.”

Singapore partnership

Backed by deep learning and language processing capabilities, the chatbot is able to self-learn and answer three-dimensional questions, which makes it a lot more powerful than fund lists commonly provided on websites. It has been built in partnership with, a Singapore-based start-up.

The SchrodersGO platform tracks and obtains the latest information on users’ preferred funds using a “Watchlist” function. The chatbot also answers questions and offers a digital learning experience for users, as well as market commentaries from the Schroders team.