Jersey Finance has named An Kelles as its business development director for Greater China, to spearhead an expansion of its marketing efforts across the region.
Kelles succeeds Yumei Zhang, who has left Jersey Finance after 19 months.
Based in Jersey Finance’s Hong Kong office, Kelles will be responsible for expanding Jersey’s range of activities in the region, identifying opportunities for Jersey financial services businesses, and building relationships between Hong Kong, Greater China and Jersey, Jersey Finance said in a statement.
Originally from Belgium, Kelles comes to Jersey Finance from the Intertrust Group’s Hong Kong office, where she had been business unit director for the firm’s European and private equity teams. Prior to that, she was a corporate lawyer and business unit manager at ATC Corporate Services in Luxembourg, before its merger with the Intertrust.
Jersey Finance has had an office in Hong Kong since 2009, and in 2014 established a complementary ‘launchpad’ office in Shanghai, which remains headed up by project manager Garry Zhao.
Jersey Finance deputy chief executive Richard Corrigan said that the Greater China region is seen as an “area of growth and opportunity” for Jersey’s finance industry, and that it is continuing to expand its range of promotional and business development activities in the Far East.
This will include a series of roadshows in the region, he added.