Allfunds has been named Europe’s largest mutual fund platform by the latest annual edition of The Platforum “European Platforms and Open Architecture 2015 Guide”, with €147bn AUM at the end of Q3 14.
Platforum also revealed that Allfunds has been recognised by asset managers for having the best potential for supporting their distribution strategies.
Platforum also suggested that the winners from upcoming Mifid II European fund regulations will be those platforms who not only provide excellent technical services for fund administration but also help asset managers with fund selection; a wide range of supportive management information and offer support in commercial negotiations – three elements in which Allfunds has strength in depth.
Allfunds focuses on open architecture is complemented by the provision of independent research of the mutual funds it has on its platform – an area Platforum suggests will become ever more important with Mifid II.
Commenting on the Platforum’s findings, Allfunds Bank CEO Juan Alcaraz said: “It has taken 15 years from the foundation of Allfunds to get to the leading position in Europe. That has only been achieved because we have relentlessly pursued our belief in consumer choice through our open architecture model and by focusing solely on providing a robust business to business service to institutional clients in the financial advisory sector. Our approach to open architecture is complemented by our desire to offer information and independent research to our clients with a view of offering as wide a range of choice as possible.”