Ad about bringing Aussie expats home to eat meat backfires

A spoof video about a plan to bring expat Australians home for Australia Day, so they needn’t go meatless on The Day, has landed Meat & Livestock Australia – a producer-owned, non-profit organisation – in hot water.

Australia’s advertising watchdog has been “flooded with complaints from offended viewers”, according to press reports.

The annual promotional video was launched over the weekend, and features Lee Lin Chi, an Indonesia-born Australian newsreader who is well-known in Australia. It begins with her recalling how she herself had spent Australia Day in 1996 in Warsaw without “a char-grilled chop in sight”.

Also seen in the video are Aussie cricketer Mitchell Johnson and rugby captain Stephen Moore, as well as former “Aussie Rules” football player Sam Kekovich.

Australia Day takes place on 26 January, and marks the anniversary of the 1788 arrival of the First Fleet of British Ships at Port Jackson, New South Wales.

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