Schroders launches investor chatbot in Singapore

Schroders Singapore has launched a beta version of an online chatbot, operating through Facebook Messenger, which is designed to allow asset managers to better engage with their clients.

The chatbot was built in partnership with a Singapore-based start-up,, Schroders said, and was launched in collaboration with key distribution partners Citi, UOB, Income, and Synergy Financial Advisers.

Named Schroders GO, the chatbot provides investors with information on any  fund as well as market information, without having to download an app, and is able to process four different types of enquires, as well, it’s said, to “self-learn”.

Facebook Messenger users can use it for answers to fund-related questions, external market information, general contextual questions, and even queries about Schroders as a firm.

Possibly important for the Singapore market, although it is available in English, it is able to understand “Singlish”, a form of English which incorporates words from such other local languages as Malay, Hokkien, Teochew, Cantonese, Tamil, and even some American and Australian slang.

Answer 3D questions

The Schroders GO chatbot also is able to answer “three-dimensional questions”, such as “Show me USD funds in Asia-Pacific managed by Robin Parbrook”, according to the company.

Schroders Asia Pacific chief executive Lieven Debruyne said the chatbot had been developed in order to give investors – initially in Singapore but ultimately, regionally – a platform where they are able to “get answers and resources as and when they need them”.

“This was why we invested in developing a tool that is always-on, [and which] allows social sharing, and [even] speaks our clients’ language.”

A “full version” of the Schroders GO is expected to be launched in early 2018, according to Schroders.

London-based Schroders has had a presence in Singapore since the mid-1970s, and now claims to be one of the city-state’s largest asset management companies. It celebrated its 40th anniversary in Singapore in 2015, at which point it was said to be looking after more than S$33bn (US$24bn) in assets on behalf of clients.

Ridhima Sharma
Ridhima Sharma is Correspondent for InternationaInvestment. She speaks German and is also DACH Correspondent for InvestmentEurope. She has more than 8 years of experience in the media industry. Before joining us, she was working in India and covering automotive and lifestyle sectors. Over the years many of her stories have been published in various magazines across India.

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