Hansard launches annual client survey

Hansard International, the Isle of Man-based insurance-based savings product provider, said it has conducted a client survey of more than 5,000 of its own financial adviser clients and policyholders, in a bid to improve its services.

In what it says will be the first of an annual canvassing of its clients, the company researched the opinions of its clients and advisers of  its two online platforms over a period of four months.

Brokers interviewed cited as “fundamental prerequisites” from their product providers, now and in the future, the following characteristics, Hansard reported: Efficiency in the turnaround of new business; the agility to respond to changing adviser requirements; transparency in product charges; and a commitment to local markets.

As for how they rated Hansard’s online systems, 90% of the advisers surveyed and 74% of the end-use clients classified them as “good or excellent”, while 85% of advisers and 63% of clients said Hansard’s service was “good or excellent”.

‘Encouragingly bullish’

Graham Morrall, Hansard’s global sales and marketing director, pictured, said the goal of the Hansard survey was to “get to the heart of what financial advisers and their clients really want”.

And despite recent and ongoing market volatility, he noted, the advisers surveyed appeared “encouragingly bullish about the future”, although he noted that there remained “some consistent areas of concern and room for improvement within the industry”.

Hansard International is a division of London Stock Exchange-listed Hansard Global plc. It markets tax-efficient investment products designed to accommodate the needs of affluent, international investors. Hansard was originally founded as Liberty Life in the UK in 1970 by Leonard Polonsky, who reportedly started it with an investment of only £80,000. It currently has more than US$1bn in assets under administration, and looks after more than 40,000 clients around the world.

To many in the life industry, Hansard is known for its IT systems, which are said to be among the industry’s most advanced. As reported here in January, it recently launched a website for smart phones that it says showcases the best features of its adviser-focused online platform, Hansard Online (or ‘HOL’, as the company says it is known as to its “thousands” of daily adviser-users).

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Gary Robinson
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