Credit Agricole private bank re-brands

Crédit Agricole Private Bank is re-branding as Indosuez Wealth Management, as it revives a historic name in a major transformation aimed at tapping into new markets in Asia and across the globe.

Paris-based Crédit Agricole dropped the Indosuez name from use after the 2004 merger between parent Credit Agricole, Credit Lyonais and Indosuez. Eleven years on, however, the regional connotations of “Indosuez” are seen more likely to appeal to the new generations of wealthy individuals in countries around the world, according to a statement released today, announcing the name change.

According to the statement, the new name will apply to all of the former Crédit Agricole Private Bank operations “across Europe, the Middle East, Asia-Pacific and the Americas”, as Indosuez Wealth Management becomes “the global wealth management brand of Crédit Agricole group”.

Part of ‘strategic transformation’

Crédit Agricole said the re-branding represented the culmination of a “strategic transformation” that began in 2012 and has been based on “the foundations of the bank’s identity – its 140 year heritage, business model, ambitions and footprint across the globe”.

Christophe Gancel (pictured), chief executive of what is being called CA Indosuez Wealth (Group), said the re-brand was “a major milestone in the company’s development” that would “help us pursue our strategic goals while enhancing our visibility, supporting improved co-ordination and skills transfer”.

“Indosuez Wealth Management conveys the commitment and high expectations we set ourselves in serving our clients, wherever they are across the globe,” he added.

According to Crédit Agricole, the Indosuez name has a rich heritage dating back to Banque de l’Indochine, which was founded in 1875 in Paris, to operate in French Indochina, the rest of Asia, and the Pacific.

Today, Indosuez Wealth Management has 30 offices in 14 countries serving high-net-worth and ultra-high-net-worth clients worldwide and manages client assets that totalled €110bn (US$119.58bn, £83.60bn) at the end of December, Crédit Agricole said.

ABOUT THE AUTHOR
Helen Burggraf
Helen Burggraf is the editor of International Investment. A US-trained journalist, she has worked in Rome, New York City and London, covering everything from the fashion and retailing industries to the global drinking water and water-treatment sector, private equity, and most recently, the international cross-border financial services/advice industry.

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